On friday the 1st of June we launched our crowdfunding campaign and concept video. For several months now we have been working really hard to put everything together, getting the campaign ready to be published, putting the Oslo Unbranded video together in collaboration with Scream Media and preparing for the event itself.
The launch party was held in the courtyard of Comfort Hotel Karl Johan at the restaurant Rodins Bar & Bistro. It was a beautiful evening, one of warmest yet in Oslo. The entrance we decorated with a photo exhibition picturing some of our unbranded people with their shirts, embroideries and stories to inspire anyone passing by. You can see the pictures and read their stories here. In the bar we served our very own unbranded drink. Fresh and fit for summer it was a taste of norwegian gin, ecological Limoncello, kiwi, white wine, apple, mint and Russcian.
When the bell struck 8, it was time for us to welcome our guests. After explaining the concept of crowdfunding, which is not the most known term within norwegian fashion, it was time to show the film. Scream Media had been working day and night to finish this video representing Oslo Unbranded. Knowing that the last alterations on the film was saved minutes before, while on their way to the event, we we’re as excited about the result as the rest of the guests. Neither of us had seen any part of the film so all our trust was in the hands of the guys from Scream Media. 1.57 minutes later we all had chills. It’s magical to see what can be created when you work with such talented and dedicated people.
See the video here: fnd.uz/oslounbranded
After the video was shown it was all set for a fashion show “the unbranded way”. Instead of having the typical fashion catwalk we wanted to present people Unbranded, wearing our shirts however they want whilst doing their own thing. So our fashion show this time was a mini concert with three fresh norwegian rap artist presented by the new record label Back To School Records. The artists was wearing their Oslo Unbranded shirts with their own personal embroideries performing five of their songs. Backed up by DJ Scream they performed well and created the good vibes that continued for the rest of the evening.
We had Dj Scream pumping funky music the rest of the evening and our embroidery machine was running for people to be creative and participate in co-creating a co-embroderied event shirt. Thanks to lots of nice people showing up it turned out to be an epic summer evening!
And the main thing: If you want to be one of the very first people to have your own unique Unbranded shirt you can now pre-order the Unbranded shirts on our crowdfunding campaign and help us reach our goal! But be quick the campaign ends on the 30th of June. It´s easy, just pick one of the options available on the page: Get custom made shirts, support us or just share it with your friends. Any contribution, and we are enormously grateful!
Go to our campaign and learn more here: fnd.uz/oslounbranded