Olav : Unbranded

« My music represents me and my past, my choices and my life. »

« I started with rap when I was about 15 years old. I guess it was because it was what the cool kids did...
I wanted to prove that I could do something. Prove to myself and others that I was a smart kid. I wanted to be someone and to be seen. »

Olav : Unbranded

« I became part of an under-ground hip hop collective on the east side of Oslo. After a while life got complicated. I got caught up in a dodgy environment and I realised that I had to get out before it was too late. I went through a really tough time which forced me to take a break from my music for a while. »

Olav : Unbranded

« My music represents me and my past, my choices and my life. I even express the things that hurts me. Uncensored thoughts turn into uncensored texts. I intend to push the limits of whats “allowed” within the framework of Norwegian rap. I also want to encourage people to break free from norms and expectations made by society. I want to represent someone who dares to let go and not overthink what other people think all the time. »

Olav : Unbranded

« Embarrassment is a feeling that controls the everyday lives of a lot of people. In society it´s very easy to feel trapped by opinions on how to act and how to behave to be accepted. I´ve learned to not care about what people think and to not be afraid of being myself. This is what #uflau represents for me. »

Olav : Unbranded

« I sing to be heard and I feel like I have a lot to give. Music is my therapy. It gives me purpose and it makes me feel something unique. I hope that my music can do the same to others. Inspire and make them feel something. »

Olav : Unbranded

« I´m back now. And I´m really working on building myself and my music career back up. It´s only through music that I am able to express my thoughts and feelings in the right way. I want people to understand why I´ve taken on the path that I have and how hard it can be to get out of a certain lifestyle. »

Olav : Unbranded